Leadership

Mentors with miles on the road.

The founders of Eternal Victory bring decades of advisory experience, a shared commitment to scripture, and a deep love for the advisors they serve.

Eternal Victory Leadership

The team leading the mission

Kevin Alexander

Founder, Coach, Top Advisor

Kevin Alexander

One word that would describe Kevin's life is commitment. Commitment to his Lord and Savior Jesus Christ. Commitment to his family. Commitment to his country.

Since 1998, Kevin has taken a common-sense approach to retirement income planning. Putting everything out there, in an easy-to-understand whiteboard approach, and letting clients choose what strategies they're comfortable with, while allowing the possibility of providing strategies they may not have thought about — ensuring they're ready for almost any circumstance in retirement. Kevin prides himself on knowing his clients and his clients knowing him. His mission, by the same token, is more than money — it's about God, family, and country. It's about Kingdom impact. It's about not just financial victory for his clients, but Eternal Victory.

Over the course of his career, Kevin has helped thousands of clients, placed more than $130 million of annuity premium, and turns 90% of prospects he meets with into clients.

Kevin has also used his practice as a platform for ministry, founding America Resurrected and now, Eternal Victory, to help other advisors benefit from his nearly three decades of experience.

Kevin is married to his high school sweetheart Bethany and they are proud parents to six children. He earned his Bachelor's degree from Emory and Henry College, where he was a 3-year basketball team captain and single-season and career assist leader, and earned his MBA from Radford University.

  • 28 years as an independent financial professional
  • $130+ million career annuity production
  • 90% close ratio of prospect to client
  • Mentor to advisors across the Southeast
  • Frequent speaker on faith and stewardship through his practice and his ministry America Resurrected
Chris Barnes

Executive VP, Business Development & Support

Chris Barnes

Chris is a relationship-first leader with a passion for raising up the next generation of Christian advisors. With over two decades of experience in the industry, he believes the most powerful ministry many advisors will ever have is the one they build inside their own practice.

At Eternal Victory, Chris leads community, events, and partner relationships — including our long-standing relationship with Tarkenton Financial.

  • Over two decades of industry and advisor-community experience
  • Lead architect of EV events & gatherings
  • Primary point of contact for member inquiries

Supported by Tarkenton Financial Leadership

A trusted partner in our advisors' success

Eternal Victory advisors are backed by the experience, resources, and coaching of Tarkenton Financial's leadership team.

Fran Tarkenton

Fran Tarkenton

Founder & CEO, Tarkenton Financial

Fran Tarkenton has spent a lifetime proving that success is built by helping others succeed. From an NFL Hall of Fame career to building more than 20 companies, Fran has carried the same competitive spirit, entrepreneurial mindset, and commitment to serving others into every chapter of his life.

As founder and CEO of Tarkenton Financial, Fran provides vision, leadership, and coaching to a nationwide community of independent financial professionals. His belief that “the mission of business is to help people” closely aligns with Eternal Victory's commitment to helping advisors build businesses defined by purpose, service, and lasting impact.

  • NFL and College Football Hall of Famer
  • Founder & CEO of Tarkenton Financial
  • Built more than 20 businesses over his entrepreneurial career
  • Lifelong mentor, author, and advocate for purpose-driven leadership
Matt Tarkenton

Matt Tarkenton

President, Tarkenton Financial

Matt Tarkenton brings decades of experience in financial services, entrepreneurship, strategy, and leadership to the advisors he serves. As President of Tarkenton Financial, he leads with a focus on thoughtful growth, meaningful relationships, and giving independent advisors the resources and support they need to build stronger businesses.

A graduate of Princeton University and Harvard Business School, Matt began his career in investment banking and wealth management before joining Tarkenton Companies in 2004. Today, his experience as a leader, coach, and entrepreneur helps support the broader mission of Eternal Victory: equipping advisors to grow with intention while keeping people and purpose at the center of their work.

  • 30 years of diverse business experience
  • President of Tarkenton Financial
  • Princeton University and Harvard Business School graduate
  • Business coach to entrepreneurs and financial advisors
Christine Cleary

Christine Cleary

VP of Annuity Sales & New Business, Tarkenton Financial

Christine Cleary is passionate about helping independent advisors turn opportunity into action. With more than a decade of experience across the IMO industry, she brings a practical understanding of annuity sales, operations, licensing, marketing, and advisor support to every relationship.

At Tarkenton Financial, Christine works closely with advisors to simplify their business, navigate new opportunities, and build practices positioned for sustainable growth. Through Tarkenton Financial's partnership with Eternal Victory, she helps ensure advisors have the hands-on support and industry expertise they need as they pursue their larger mission.

  • More than a decade of IMO industry experience
  • Expertise across annuity sales, operations, licensing, and marketing
  • Hands-on partner to independent financial advisors
  • Focused on helping advisors grow with confidence
Jay Moore

Jay Moore

Marketing Director, Tarkenton Financial

Jay Moore believes great marketing starts with a clear strategy and succeeds through consistent execution. Since 2012, he has worked alongside hundreds of independent financial advisors and insurance professionals, helping them strengthen their brands, reach more prospects, and turn marketing investments into measurable business growth.

As Marketing Director at Tarkenton Financial, Jay leads advisor-focused marketing initiatives spanning seminars and workshops, digital strategy, video, email, content, branding, and lead generation. His experience helps Eternal Victory advisors connect their mission with practical marketing strategies designed to grow their reach and ultimately serve more people.

  • More than a decade in financial services marketing
  • Partnered with hundreds of independent advisors
  • Expertise across digital, seminar, video, email, and content marketing
  • Focused on turning advisor vision into consistent execution

Want to connect with our leadership?

Chris Barnes serves as our primary point of contact for new advisors and inquiries.

Contact Chris